Stakeholders are identified right at the start of the project using a variety of techniques such as brainstorming, reviewing the output of an environmental study using PESTLE.

It’s important to remember that stakeholder management is an ongoing process as shown on screen.

Once we have made a list of stakeholders it is usual to assess their power or influence and their interest and whether they are for or against the initiative.

There are many models used for this but we suggest using a 3 x 3 grid as shown on screen.

Please take a few moments to review each stakeholder grouping to review the typical management actions by clicking each area shown on screen and when you’re ready to move on click continue.

It’s important to remember that we have placed stakeholders in the grid in a subjective way and there may well be some who don’t readily fit into a particular category.

Additionally, remember that individual stakeholders may have low power and high interest but if they form a focus group or similar their power will rise significantly.

This is especially relevant when the stakeholder is negative.